Danielle Werner Gets Acknowledgment for Help with Sports Marketing Textbook

Danielle Werner has a considerable amount of expertise in the field of Sports Marketing. So much so, that she has recently been cited in the newly released textbook, Sports Marketing: A View of Industry Experts, for her role as the textbook's lead researcher, secondary writer, and editor. The book, which will now be used by entry-level marketing students at UCLA and USC, was written by Professor Dan Bruton of San Diego State.

When Bruton, a previous professor of Danielle’s during her time as a student at San Diego State, decided to begin writing the textbook, Danielle volunteered to help. Danielle has an B.S. in Business Management from Stony Brook University, an MA in Integrated Marketing and Communications from Dequesne University, as well as an MBA in Sports Management from San Diego State.

During her time at Stony Brook, she played for the lacrosse team and was able to use her experience as a member of the Stony Brook sports world in her writing for the text. Her role in writing the book allowed her to bring some notoriety to Stony Brook’s football team, who ranks in the 1AA division, by using them as a specific example within the text.

The entire textbook took four years to write, although USC has already been using the first 6 chapters as an online resource. It touches on a variety of marketing topics such as social media and sports marketing, both of which Danielle helped research and write.

Werner was very excited when she heard the news that the book was finally being finished and is very proud of her part in helping create a new marketing resource for entry-level marketing students.