Digital Audiences

What really stood out to me during our first class was what we learned about digital audiences and what they are looking at when they read an article.  I was shocked to learn that 80% of consumers never scroll “below the fold” on news sites. I was even more surprised that 74% of users will only wait 5 seconds for a site to load and that most readers never even register some of the things that appear on a page (like ads). This made me realize how important it is that all elements of a site work in conjunction with each other to keep a user’s attention. A good news site will run seamlessly and keep a user’s attention by putting all of the important information at the top of a story if they even want a chance at keeping a user’s attention.